Analytics
See which channel actually produced the conversions you just measured.
Marketing ROI & ROAS Calculator
Enter the numbers from your last campaign — the calculator converts them into ROI, ROAS, CPA, CPC and conversion rate.
- Return on Investment (ROI): 0%
- Return on Ad Spend (ROAS): 0x
- Cost per Acquisition (CPA): KSh 0
- Cost per Click (CPC): KSh 0.00
- Conversion Rate: 0%
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ROI and ROAS measure different parts of performance
ROI compares profit with total marketing cost, while ROAS compares campaign revenue directly with ad spend. CPA shows the advertising cost per conversion, CPC shows cost per click, and conversion rate shows the percentage of clicks that became conversions.
Use these numbers together rather than relying on one metric. A campaign can produce a strong ROAS while still having weak overall profitability if other costs are high.