Analytics
See exactly where your visitors come from and what they do next.
Campaign URL Builder
Append UTM parameters to your destination URL so analytics can attribute visits to the right source.
Your tagged URL:
Marketing Toolkit
Use the right tools so your campaign data becomes useful insight.
Email Marketing
Send the campaign you just tagged and measure open and click rates.
SEO Tools
Pick better keywords and topics for the landing pages you send traffic to.
Partner disclosure: Some recommendations may use partner or affiliate links.
What UTM parameters tell you
UTM parameters label a marketing link so analytics platforms can identify where a visit came from. Use utm_source for the platform or referrer, utm_medium for the channel, and utm_campaign for the campaign name. Content and term fields are optional.
Consistent UTM naming makes it easier to compare traffic from Facebook, email, Google Ads and other campaigns without changing the destination page itself.